French makeup & hair | “Parisian chic” | Justine Leconte

French makeup & hair | “Parisian chic” | Justine Leconte

Hey everyone, it’s Justine. We have talked about fashion tips and wardrobe essentials of French women/Parisian women, now I’d like to tackle the matter of makeup and hair. There are many clichés about how we French women do our makeup and hair so I will give you my opinion on this, and I’m looking forward to your comments below. So let’s start with the face, ’cause that’s the bigger part and then we’ll talk about hair. The skin. Here’s what Iearned from working in the cosmetics industry before I moved on to fashion. Everything starts with good skin. The goal is to get a healthy complexion that’s at the same time fresh and natural-looking. Very important. A French woman hydrates her skin a lot, at least in the morning and in the evening if not also more often during the day. And they usually use a cream, a day care, that has a high sun protection factor in it, ’cause the sun creates damages, dries the skin out, gives you wrinkles, age spots, etc. So that’s something you want to prevent. And by the way, the skin on the hands is also thin and fragile, just like your skin [on the face] So if you have a day care that has an SPF in it, using it also on your hands is a smart thing. Then foundation is not a must if your skin already looks good as it is. It’s not about hiding the skin, it’s just about correcting, if need be. So some women simply use a tinted moisturizer, or nothing at all. With or without foundation, you still want to cleanse your skin really well in the evening At least to take out the pollution from your pores, or something like that. So French women often use a makeup removing product or a micellar water that’s for sensitive skin even if they don’t have sensitive skin. The thinking behind that is, if it’s okay on sensitive skin then it can’t be that bad on the other skin types either. Once your skin is properly cleansed and well-moisurized, you can use powders and blushes to highlight and lowlight certain areas of your face. The principle is you don’t want to hide what is special to you, you want to highlight that, because that’s what makes you look like you. You know, it’s not about making your face look standard, Iit’s about highlighting your personality. French women prefer a golden colours over pinkish or apricot tones for the face, ’cause you don’t want to look like you’re a little girl — so they think. You want to look like you have a healthy, discrete, elegant tan. Now let’s talk about lips. In France in general, it’s either the eyes OR the lips. You can’t really focus on both at the same time, otherwise it’s a bit too much. So if you do keep your eyes quite neutral and natural, you can really go for power lips. Bright red, no problem. French women wear all sorts of red, from very clear to very dark. But rarely any other colour. The trick if you’re going from day to night, so if you’re working and going out later is that you can just change the colour of your lipstick, go for a darker shade, and keep everything else exactly as it was. Personally, I always carry at least two different colours of lipstick around with me, so I have the choice and I’m ready for anything. Let’s move on to the eyes. Here’s the truth: you see super dramatic smoky eyes at Saint Laurant, Chanel, Givenchy etc. but not so much in real life. In the evening, maybe, but not really during the day. In fact, many women will just wear a colour of mascara that compliments the colour of their eyes so it doesn’t have to be black, and then just add a line of pencil on the inside of the eye. And that’s it. If you need to transition from day to night with your eyes, you can just add a thick line of black eyeliner. Wing it. And that’s it It’s the equivalent of switching lipstick colours, if you’re going for the eye strategy. The eyebrows. In France, the general idea is always to play your strength and hide your flaws a little bit. But never to change the way you actually look. And the shape of the eyebrows is essential in the way the whole face looks. So women will typically remove single hairs here, below the eyebrows. In the middle, if necessary. Not always. But never above the eyebrows. That’s super important. Never… hm. They did the 1920s, and again in the ’90s, but not anymore. So the only thing they really do is to go over the eyebrows with a gel, a pencil, powder, whatever you prefer, to make them look a bit fuller, a bit more visible. But that’s it. Brands. To close this first chapter about the face, I just want to mention very quickly that French women do spend more of their income on beauty and makeup in general, than in other countries. They really buy premium brands like Clarins, Biotherm, etc. Or even luxury ones, Guerlain, Givenchy, Chanel. Women really do own products by those brands, and they see the price as an indicator of quality. And something that’s typically French is to buy your products in pharmacies, even though you don’t have any allergies or particular skin needs. Pharmacy products usually contain less allergy-triggering radiants, and they also have less or no perfumes so they won’t fight with the other products you’re using, or with your fragrance. Much loved pharmacy brands in France are for instance, Caudalie or Nuxe. I’ll write all the names below. Now let’s talk about hair. It is often said that French women don’t do anything to their hair that they they just let the hair flow in the wind. It is not entirely true. First, they nourish their hair really well. The ends cannot be dry. The roots cannot be greasy, your hair has to be clean at all times and between the roots and the ends, shine is nice, so for instance, every premium brand, Nyx included will offer some kind of oil that you can use on body and hair, to make you smooth and shiny from head to toe, so to say it also smells great. French women often leave their hair loose, open, untied. It looks natural and relaxed, but it’s also seen as chic. The way they cut their hair is with layers from the skin — from the head, so to say — towards the outside, going up. That’s what gives you a different movement for each hair length, and that’s the messy look you think they’ve been spending hours on. But, no, not really. There’s barely any styling involved, apart from a bit of hairspray to keep the broken ends flat. That’s it. So it’s high effect, low maintenance, and under French standards, that’s a great thing. As far as I can remember, bangs have always been in fashion. So have braids. Or I should say French braids, now that I know the difference between French and Dutch braids. By the way, not everything that’s called French in English is actually French. It’s like, french fries. They’re not French. I hope I could give you a feeling for the French way of thinking, in terms of beauty. If I could at least make you smile, give this video a thumb up. Thank you so much, now all the things you agree with, disagree with, if you have more questions you can write all that in the comments below. I’ll see you Sunday and Wednesday again, and until then, take care. Bye!


  • peachmintleaf says:

    I really love this.

  • Lorna Eng says:

    What do you use for sunscreen on your face?

  • Pink Magic Ali says:

    Your approach is super calm and laid back, can you do some French language tips? Worst mistakes, etc.

  • Rita Gaston says:

    So why donโ€™t you cut layers in your hair.

  • Annika14 _ says:

    I use a tinted sunscreen. I use sunscreen almost everyday on my face but I have olive skin so a lot of sunscreen looks very ashy and grey. I use a tinted sunscreen that is my skin colour so I donโ€™t have to worry about looking washed out

  • Rika Kemme says:

    Either the lips or the eyes -that's how I've learned it too. I also always go for maximum effect with minimum effort. I had no idea that's the French way of going about it, I just find the idea of needing to put a lot of effort into my hair and make up in order to look nice depressing. Also, if you go all out every day you can't step it up for special occasions anymore.

  • alana kasem says:

    compare the natural beauty of the French women to the over the top American women do their makeup and hair..

  • Dawn says:

    Bonjour, Justine! I'm happily working my way through all of your videos. I love your beautiful energy and warm smile and the way you explain everything so simply. This video was great, but I was surprised none of the brands mentioned are cruelty free. Perhaps another time you could share with us some beauty products you like that don't test on animals. Merci beaucoup! <3

  • simple& sofisticated JS says:

    I like your approach a few minutes and valuable information

  • D Finite says:

    Such a beautiful smile!

  • luv2travel2000 says:

    Great video. Love your channel! ๐Ÿ˜
    Love Paris and France too!!!
    ๐Ÿ—ผโ˜•๐Ÿฅ–๐Ÿง€๐Ÿ‡ ๐Ÿฐ๐Ÿ‘‘
    Hugs from Canada. ๐Ÿ‡จ๐Ÿ‡ฆ๐Ÿ˜˜xo

  • A J says:

    Where do you get that kind of haircut, what is it called?

  • szs voc says:

    nice glgn

  • Veronika Laube says:

    Just discovered I am French even though I am not ๐Ÿ˜€

  • Jocelyn says:

    Maybe I'm wrong, but I also notice that French women don't contour very much, if at all.

  • Tina Dollente says:

    I'm a Filipina and our college graduation pictorial is coming up. I was anxious about how would I look so I bought all sorts of make up like primer, foundation, etc. tho I don't know how to use them. I have clear skin and I just realized that most of what I bought are useless and it's sad I haven't seen this before I bought those -_- GREAT VID BTW ๐Ÿฅฐ

  • Judy Allen says:

    Can you elaborate on the haircut? I'm not sure what you meant!

  • Lynda Wood says:

    Really enjoyed this video. You are the nicest youtuber online. I really like the information that you so generously share with all of us. Most young girls these days in the u.s. are taught by so called celebrities and by young youtubers to wear tons of makeup and face products in order to look like their so called "idols" of "fashion". It is really sad. They are not only ruining their skin, but creating fake faces and aging their skin before its time. I am so glad that you espouse bare or near bare skin and sunblock.

  • bangtan bangtan says:

    I completely agree with the french make up & hair care. I have never been a fan of heavy make up ie full coverage foundation, contouring the face, cheeks, nose, highlighting and the use of coloured eyeshadows. maybe a tiny bit of shimmer in the inner corner of the eyes when iโ€™m feeling fancy, and thatโ€™s it. itโ€™s pretty similar to korean make up where maintaining healthy skin & looking natural is the main focus. Thank you so much for explaining in an entertaining yet concise manner.

  • Tรกbata Noveli says:

    Here in Brazil they all love full coverage and deep contour, funny how the makeup change in each culture, its almost Impossible here to find natural looking products

  • William Pope says:

    Interesting, how intrinsic cultural growth, is represented in the make up of self presentation.
    Your videos are well balanced, and I believe provide an informative landmark within the minutiae of
    functional media content. I would most certainly encourage others to view your content.
    Tutorial, or no…
    Well done!

  • KC L says:

    What happened to Brigette Bardot?

  • Diana Zamora says:

    This video has big older sister energy โ™ก

  • Deepika Bharti says:

    In the era of mask faced Kardashians this vedio is such a fresh breath of air!!

  • The Eastern Raccoon says:

    Iโ€™m a total fan of the French beauty but you picked the ugliest French actresses to illustrate it.They all have a masculine look.Charlotte Gainsbourg ?!! Come on,weโ€™re better than that in France๐Ÿ˜‰

  • Carmen Shenk Faith, Art & Tiny Houses says:

    I am intrigued by the idea of an oil for hair and skin. Would you care to provide an example of such a product? I am curious. And thanks so much for your thoughts on accentuating best features and not trying to change the way you look – excellent advice!

  • Shirley Neyhart says:

    ๐‘ฐ ๐’‰๐’‚๐’—๐’† ๐’ƒ๐’†๐’†๐’ ๐’‡๐’๐’๐’๐’๐’˜๐’Š๐’๐’ˆ ๐’š๐’๐’– ๐’‡๐’๐’“ ๐’”๐’๐’Ž๐’† ๐’•๐’Š๐’Ž๐’†. ๐‘ป๐’‰๐’†๐’“๐’† ๐’‚๐’“๐’† ๐’Ž๐’‚๐’๐’š ๐’‘๐’‚๐’“๐’Š๐’”๐’‚๐’ ๐’˜๐’๐’Ž๐’†๐’ ๐’๐’‡ ๐’ƒ๐’๐’‚๐’„๐’Œ ๐’‚๐’๐’… ๐’Ž๐’Š๐’…๐’…๐’๐’† ๐’†๐’‚๐’”๐’•๐’†๐’“๐’ ๐’ƒ๐’‚๐’„๐’Œ๐’ˆ๐’“๐’๐’–๐’๐’… ๐’•๐’‰๐’‚๐’• ๐’‡๐’๐’๐’๐’๐’˜ ๐’‚๐’๐’ ๐’๐’‡ ๐’•๐’‰๐’† ๐’‘๐’“๐’Š๐’๐’„๐’Š๐’‘๐’๐™š๐™จ ๐™ฎ๐™ค๐™ช ๐™ฉ๐™š๐™–๐™˜๐™. ๐‘ด๐’š ๐’„๐’๐’–๐’”๐’Š๐’๐’”, ๐’Ž๐’š ๐’‚๐’–๐’๐’•, ๐’‡๐’“๐’Š๐’†๐’๐’…๐’”. ๐‘ท๐’๐’†๐’‚๐’”๐’† ๐’ƒ๐’† ๐’Š๐’๐’„๐’๐’–๐’”๐’Š๐’—๐’†. ๐‘ป๐’‰๐’‚๐’๐’Œ ๐’š๐’๐’–.

  • Gina Van Ulzen says:

    I totally agree that less is more with makeup.
    Not convinced moisturizing does anything for anyone though.

  • Tequila Sunrise says:

    Loved the comment about French fries! I have the impression so few people actually know that fact ๐Ÿ˜›

  • Sheyn Berkin says:

    Makeup today are like a paint

  • Melissa .Garrett says:

    I must be French, I do all of this already (except I do wear other colour lipsticks and like to play with eye makeup a little more). But Iโ€™ve been a skinthusiast and makeup buff for a couple of years now, and researched it all inside out . . . so maybe I learned more than I thought. ๐Ÿ˜Š

  • Jolaade Adebayo says:

    Nigerian makeup artists will never follow your rules… Lolll….

  • Rituparna Poria says:

    wow, now I get the secret to most beautiful women and some of them I practise myself like- less contouring, buying cosmetics from the pharmacies and trying to keep it simple.

  • Aleksandra de Jong says:

    Love how pure and informative your videos are! Such a refresment!

  • Fitz Beauty says:

    Iโ€™m so excited to try out some French beauty style! Iโ€™ve always loved the way a red lip and a neutral eye w/black eyeliner look on me. Thereโ€™s a significant amount of French heritage aside from Irish in my family so I wonder if thatโ€™s why these types of styles have always looked best on me! As u can see from my profile pic I experiment a lot (thatโ€™s the true โ€œAmericanโ€ way of fashion I think, constant experimentation). But as I get into my late twenties Iโ€™m craving stability and a little minimalism in all realms of my life. I think makeup is next! Love you videos so much have been watching them non stop for like a week!

  • Suzanne Wood says:

    Do you have any videos on, "quality makeup brands"? I really enjoy your discussions on quality products, clothing, etc.

  • Kate says:

    I have realised I am secretly definitely French…


    Cool! it sounds like I'm French! (Brazilian actually lol)

  • vic70ria says:

    Itโ€™s a interesting my mother gave me many of your rules for clothes colors and almost all these makeup guides. We have no French in our American background that we know of! I was looking for new clues to look and found I knew most of it already.

  • Molly Taylor says:

    Justine, I love your channel! Thank you for all the great tips. Do you have a suggestion for a high quality skin care line for someone with Rosacea? Thanks!

  • Rawan says:

    Iโ€™m way too far from France, but I just found that most of my attitude towards beauty and makeup is very similar to what youโ€™ve thoroughly explained in the video.

  • Alexandrina Kartova says:

    In my country, it is considered vain to take care of your skin, etc. In fact, many people pride themselves on not taking care of their bodies and beauty. As a consequence, I had to teach myself (with the help of cosmeticians in Western Europe) about skincare and haircare and all that. I am still considered vain when I get my eyebrows professionally done. God forbid my nails or gasp a facial ๐Ÿ˜€

  • silvia perez says:

    audio espaรฑol por favor

  • sassy tbc says:

    Hi Justine. For starters I probably wouldnt ever have been interested in fashion if I hadnโ€™t found your channel. I learn so much from every video of yours. Thank you

  • Holly Ichida says:

    Hi Justine! What's your best recommendation for a woman in the US to find "French Minimalism"? You're one of my favorites to watch and keep up the great work:)

  • carieyoung1 says:

    I never had to wear foundation until I hit 42 and my melasma got out of control. I still need to wear foundation after trying everything under the sun to lighten it! Enjoy your beautiful skin ladies…while it lasts!

  • Amrita Singha Ray says:

    This is exactly why I'm a fan of French woman and style

  • Michaela Saunders says:

    That color looks great on you!

  • Mona Edna says:

    can someone explain to me the hair cut layer thing? from skin to head? i want to tell my hair stylist and i'll need something a bit more clearer than that thank you

  • HL Rose says:

    I like the turtleneck you are wearing…looks good on you

  • Gina-Marie Ourganjian Cheeseman says:

    I'm curious what French women with very curly hair do. Do they sometimes straighten it like we do here in America? Or do they just go with their natural texture? Personally, this American prefers to let her curls be most of the time.

  • Maria DOLORES Rodriguez Ferrere de MERCADO says:

    I do my hair just like that.. wash every day..blow dry and leave it sauvage.. and cut it in layers..thank you..I see I am following nicely

  • Maria DOLORES Rodriguez Ferrere de MERCADO says:

    I love your hair

  • Maria DOLORES Rodriguez Ferrere de MERCADO says:

    I am watching ALL your videos

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