How can cosmetics be more inclusive for all?

How can cosmetics be more inclusive for all?


We use cosmetics to enhance our appearance,
to highlight certain features, and to make us feel beautiful. We even use it as a form of self expression. But how would you feel if you didn’t have
the opportunity to use cosmetics at all? This happens more often than you think. For some, cosmetics just simply aren’t accessible. Growing up through the years and working towards
a professional qualification, there are days which are very important and you need to look
like a sharp shooter. Having that in mind, I went across to the
market and look for some foundation for myself. This is one of the shades they gave me. I think this matches, is this a good match
to my skin? Would you walk around like this in a corporate
world? Definitely not. All they would suggest to me, why don’t you
buy two of them and mix them about, which means it doubles my cost and makes my bag
heavier, and that wasn’t fair to me. I felt I wanted something that made me look
like me, made me look right, didn’t push me back, but made me feel super confident. Doesn’t everyone deserve that? I remember, five years ago if you entered
a shop, the products that were offered usually weren’t exactly marketed or targeted to the
male population. It’s usually just a very generic and general
ones. If a guy would just walk into a shop and say,
hey, I would like to buy something. What would be offered or recommended is going
to be something that’s usually meant for the ladies. Doing this beauty blogging and reviewing products
and stuff, I remember going into the shops to just look at the products and the staff
would just come up to you … come up to me and say, hey do you need some help? Men’s products are over there. But I’m like, no, I just want to look at products,
not just men’s products. I think one of the more practical way to show
that … the communicate be more inclusive is to have more male representation in print
ads, in commercials, in your collaterals, because men, in a macro perspective, you want
to feel like we can relate. But in a micro perspective, we want to know
that this product is something that I can use too. If you often see … if you always you female
in a print ad and talking about a product, you just cannot feel like it’s generally engineered
to work with a female consumer in mind and not the men. Besides maybe putting on some lip gloss and
maybe a little blush now and then, I very rarely wear makeup. Then came rosacea when I turned 40, and all
of a sudden I had redness all over here and red bumps. I was uncomfortable with that. I wanted to do something about it so I would
go and try to find out more. Tried liquid foundations, this and that. Got all the different advice. I have found it to be an extreme challenge,
even after all of this time, for anybody with sensitive skin, issues with your skin, who’s
a beginner, and just is not interested or has the skill to feel comfortable enough,
I guess. I’d like to see more out there for different
abilities, different skin issues, and more for mature skin, which I don’t think that
there’s enough. We shouldn’t have to be a makeup artist in
order to make our skin look good and be comfortable in it. That’s why I’m celebrating #globalbeautyday,
alongside In-cosmetics Global, in Paris on April 3rd. And I’m hoping you’re going to celebrate with
me. Let’s put a spotlight on how the industry
can better serve gender, ethnicity, LGBT, identity, different skin types, body types,
different abilities and more. It’s also an opportunity to celebrate those
companies that are promoting diversity and inclusivity in cosmetics. That’s right. I’m talking about you L’Oreal. Nice job. You can share a motto, a personal story. Give a pat on the back to a company that’s
doing inclusion right. Or a raspberry to ones that don’t. It doesn’t matter, really, because taking
a few moments to think and discuss these issues makes all the difference in the world.

8 Comments

  • Pam Millie says:

    I know it takes a lot of time for bigger companies to enact changes, but the fact the there are these huge holes in the market just doesn't make sense. You have people, customers, saying exactly what they want and need. They have been saying the same thing for years now. I am glad that changes are happening though.

  • Claudia Laroja says:

    This a very interesting topic. I feel some companies are starting to be more inclusive whereas shade range of face products. But that is hardly enough and other forms of inclusivity are generally not even considered. At least thereโ€™s a conversation about it now. Good video!

  • Kohlenwasserstoffwesen says:

    Good video on an interesting topic ๐Ÿ™‚
    One tiny thing though: The music is a tad too loud. I have trouble understanding the speakers beneath it. Really glad there's subtitles available ๐Ÿ™‚

  • George III says:

    Times are a changing

  • Mandrake Fernflower says:

    I'm a guy and always was fascinated by cosmetic chemistry

    Hopefully things are changing, I think pan-gender products would sell really well

  • Anira Pixel says:

    Please stop compressing the audio so badly, you sound like a bad robocall and I have no idea what that guy said after you layered bad audio quality and music levels over an accent

  • gabriel atcha says:

    As someone who was assigned male at birth, its difficult to find makeup that suits me. I'm glad this is being spoken about

  • Lara Schilling says:

    Accessible beauty is the best kind of beauty!

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