Introduction to BECCA Cosmetics

Introduction to BECCA Cosmetics


[MUSIC PLAYING] Hi, Kerry Cole here, Style
Director and National Makeup Artist for Becca. Becca’s philosophy is
all about perfection made personal– the
ultimate collection to perfect your complexion
while using light to create beautiful
depth and dimension, amplifying your
features you love most, and creating your
definition of perfection. When Australian makeup artist
Rebecca Morrice Williams created Becca over
a decade ago, it was the first brand
of its kind to offer a multitude of
complexion formulas to match each client’s
skin type, coverage preference, and skin tone. Today, our vision has
evolved to include a collection of
perfecting products and a multi-dimensional
manipulation of light portfolio that help you define your light
and create your personalized perfection. The brand’s ability to cater
to every woman’s unique wants and needs has
made Becca a favorite amongst makeup artists,
celebrities, and clients alike. Now headquartered
in New York City, Becca continues to
innovate while staying true to the brand’s origin. Now I’m going to share my
complexion-perfecting Becca essentials with you. One of my absolute
favorite Becca products is Ever-Matte Poreless
Priming Perfector. If you struggle with
oily skin and haven’t been able to find something
to control your excess shine, or you just have a bit of
oiliness around that T zone, this product is for you. This is our version of
liquid blotting papers and can be worn alone or applied
over or under your foundation. Simply warm a pea-sized
amount onto the fingertips until it turns
completely clear, then pat onto the skin,
targeting areas of concern. This breakthrough
formula is silicone free, controls excess oil
for up to 12 hours, and prolongs the
wear of your makeup. To show you just how
amazing this product is, I’m good to smooth a bit of
oil on the back of my hand and pat Ever-Matte Poreless
Priming Perfector over it. Instantly, this
primer absorbs oil, just like it would
do for your skin. Under Eye Brightening
Corrector is the secret weapon to even and brighten
the under eye area. Truly unique in color and
formula, Becca’s Under Eye Brightening Corrector
is backlighting for your concealer. The first of its kind, Créme
Corrector uses light-reflecting pearls to diffuse light
off of lines or puffiness, brightening and
smoothing the area. It completely neutralizes
under eye darkness and adds light and
lift to the eyes. Infused with ultra fine,
light-reflecting illuminators, this rich, luminescent créme
banishes darkness and preps the skin for smooth,
even concealer coverage. Warm the product
in your fingertips, then pat onto the
skin, gently blending. This product will change
how you wear your makeup under your eyes and
instantly gives you a radiant, awake look. If you’re more concerned about
fine lines around the eyes, apply the concealer
first and follow with Under Eye
Brightening Corrector. This application method
acts like spotlighting for your concealer and reflects
light to draw attention away from your fine lines. This is our best-selling
and most coveted foundation. Unlike typical, full-coverage
foundations that can be heavy and unnatural, Ultimate Coverage
Complexion Créme contains a uniquely high concentration
of pigment and water so it feels weightless on the skin. These two work in synergy
to give maximum coverage in a surprisingly
weightless, breathable créme. This foundation is also
transfer and water-resistant. The formula is suitable
for all skin types and provides 24-hour power
and maximum coverage. Whenever I apply
this foundation, I say it’s one
pump to perfection. Make sure the client’s skin
is well-hydrated before the application of Ultimate
Coverage Complexion Créme. Then pat onto the cheeks,
the chin, the forehead, and the areas that might
need a little extra coverage. Using the one perfecting
brush, sweep the créme across the forehead in
horizontal motions, working your way down to the
cheeks, the nose, and the chin, followed by the
perimeters of the face. If you need additional
coverage, you can go in and spot
these areas that might need a little more attention. Ultimate Coverage Complexion
Créme is exceptionally light and delivers a seamless,
undetectable coverage that becomes one with the skin. You truly get the
coverage without the cake. To get that iconic Becca glow,
use our top-selling product range, Shimmering
Skin Protector. It’s available in three
different textures– pressed, liquid, and our
newest version, poured. Like a little black dress,
these are each unique versions of staples for different
looks and occasions. For an all-over glow, use
Shimmering Skin Perfector– the perfect mixture for
foundations, primers, moisturizers, and body lotions
to give you that radiant glow. If you want a higher
shimmer payoff, use Shimmering Skin
Perfector Pressed. And if you want
concentrated pigment, use the luxurious, creamy
Shimmering Skin Perfector Poured. Each formula uses ultra fine,
light-reflecting pearls that melt seamlessly into
any skin tone or type to create sophisticated
luminosity. For [INAUDIBLE],, I’m going to
use our number one luminizer– Shimmering Skin Perfector
Pressed in Opal. Using the narrow surface of
the one perfecting brush, sweep the illuminator
up the cheekbones and down the bridge of the nose. Three quick sweeps to
glowing perfection. To add a pop of color
to the complexion, I’m going to use Mineral Blush. Formulated with natural,
micro fine minerals and infused with antioxidants
vitamin A, E, and C, this blush is perfect
for all skin types– especially those that are
a little more sensitive– and nourishes the skin for
smooth, illuminated complexion. For [INAUDIBLE],,
I’ll use Wild Honey. This delicate blush delivers
a gorgeous, soft sheen. Thank you so much for taking the
time to learn more about Becca. Remember, perfection
is yours to define, and Becca gives you
the tools to create your personal perfection. We’re extremely proud of
our partnership with Sephora and look forward to
much continued success.

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