Hey guys welcome back to my channel. We all love a good foundation test so today I’m going to be trying out the brand new It Cosmetics Confidence in a Foundation. It comes in 48 different shades and retails for 32 dollars and I’m gonna be trying out shade 100 which is the lightest shade. It cosmetics says that it is long wearing, full coverage, and hydrating with a velvet matte finish. It’s weightless oil-free, and perfect for even sensitive skin. It offers skin loving ceramides, peptides hydrolyzed collagen, hyaluronic acid, and squalene. 94% of people said that the product does not crack and 90% of people said that the product feels weightless on the skin. Sounds pretty good to me! So the main reason that I’m really looking forward to trying this foundation is I’m a huge It Cosmetics fan. I think they produce such high quality products but they’ve never made a foundation that was even anywhere close to light enough for my skin. But I swatched shade 100 light ivory and it looks like it’s gonna be a perfect match for my super pale pink-toned skin! So I’ve got my fingers crossed, I hope it works out. So one last thing before we get started with the application demo. I just want to tell you what I prepped my skin with today. I started out with the It Cosmetics Confidence in a Gel Lotion. I’ve only used this twice so far but so far I’m really liking it for my oily skin. I used the It Cosmetics Confidence in a Neck Cream on my neck and decolletage. I’ve only used this twice also but it’s definitely really plumping out my neck wrinkles like very noticeably and giving just like a nice silky glow, so A+ for me so far! Underneath my eyes I used the It Cosmetics Bye Bye Under Eye Eye Cream and the Becca Under Eye Brightening Corrector. Lastly, I use the BareMinerals Complexion Rescue Defense as my SPF. Alright so let’s right on into the demo. I’m gonna start by priming my face with my cute little tiny Tatcha silk canvas primer. While I let that soak into my skin, I’m going to show you guys what the foundation looks like straight out of the bottle. So that’s what the shade looks like. Then I’m just going to be applying the foundation with a damp beauty sponge. That is definitely full coverage. A lot of times I find full coverage foundations a bit challenging to work with but this one blends out super easily. Okay wow, I am really liking the way this looks right now. I’m not normally a full coverage foundation fan these days but this looks so pretty. It’s like glowy and skin-like. I’m gonna zoom you guys in so you can take a closer look. So here’s how it looks freshly applied. Alright I’m gonna go finish the rest of my makeup and I’ll check back in with you guys in a little bit. So I’ve been wearing the foundation for about two and a half hours now. I finished the rest of my makeup, ate some food answered some emails, did some things around the house, and here we are! I’ll list the other makeup products that I’m wearing in the description box down below in case you’re interested. and yeah, let’s zoom in so we can see how their foundations holding up. Here’s how it looks after two and a half hours of wear. Yeah I am really pleased with the way the foundations looking right now. I just feel like it looks so airbrushed. The only teeny tiny little flaw that I can possibly notice is there’s just the littlest crease right here above my chin. I don’t even know if the camera is gonna pick it up. But my skin’s like a little bit weird there for some reason and honestly every foundation does that on me. Other than that, I don’t know, I feel like it’s still looking pretty much perfect. I’m impressed! I’m gonna head out and do some errands, and I’m also gonna go to the gym in a little bit so I will check back in with you guys in a while. Today’s leg day which means I’m gonna get super sweaty so it’ll be interesting to see how the foundation holds up through that. And since someone is bound to ask and no I do not normally wear a full face of makeup to the gym, I just want to put this foundation through the ringer and really see what it can handle. I’m back from the gym and ready to do our final check-in. I’ve been wearing the foundation for about eight hours now. I wish I’d done a check-in before I went to the gym because at the six hour mark or so it still looked pretty perfect, but I sweated my butt off during that workout, like my face was absolutely cascading in sweat and the foundation did not hold up that well through it, but honestly I’m not sure how many foundations would. So I will zoom you in so you can take a closer look. So from here up still looks really really good but my mouth area and the sides of my nose are breaking up quite a bit. But like I said I was absolutely pouring sweat. So my final thoughts on the It Cosmetics Confidence in a Foundation: I think it’s a really really beautiful long wearing, full coverage foundation, and shade 100 light ivory is one of the best shade matches for my super fair pink skin that I’ve ever found. Since it was getting pretty drippy at the gym my only concern is that it might not hold up that well in tropical or humid climates or even if you just get kind of sweaty on a hot summer day. I’m just not 100% sure on that yet. But if you’re not planning on being super sweaty and gross then I do think this foundation is really awesome! Alright guys so that is it for this video, I really hope you found it helpful. Please let me know in the comments down below whether you think you’ll give this foundation a try. If you enjoyed this video and would like to see more like it, please give me a thumbs up and don’t forget to hit subscribe. I’ll put links to all my social channels in the description box down below in case you want to check those out. Thank you so much for watching and I’ll hope to see you in my next video! And shade 100 is…I’m trying to get it out of the box I finished the rest of my makeup, ate some food… I’ll ummm put the rest of what I’m wearing… Underneath my eyes I used the It Cosmetics uhhh… Underneath my eyes I used the It Cosmetics Bye Bye… I used the It Cosmetics Bye Bye Under Eye Eye Cream and the Becca Under Eye Brightening Corrector. Why do these have such like long names?! I might need to try it again, when the weather gets warmer and…uhhh… Lastly I use the Bare… I’m…I’m…uhh…I’m impressed I just want to put this foundation really through the….


  • Bethaney Garibay says:

    Holy crap, first one to comment

  • IvyMUA says:

    Ohhhh I want to test it out but my no buy is not gonna let me look amazing as always!!!

  • Autumn Flynn says:

    Thanks Emily! Iโ€™ve been so bummed to see this foundation not getting great reviews. I love IT but they just donโ€™t have stuff for pale people. I live in the south where it gets VERY humid so this is a no-go … not to mention the reviews saying this isnโ€™t a great formula for dry skin like mine. Enjoyed your review! ๐Ÿ’–

  • Holly Kane says:

    Loved the bloopers! I had a good laugh.

  • Miranda Tiller says:

    I bought the shade 100 because it looked like it was finally light enough. It actually works for my skin tone, not too yellow. I've noticed there are like tiny white pigment beads in the foundation that dont blend out with a sponge, but they blend out easily when you apply with a sponge. It is not very hydrating (I have dryer skin) but doesnt make me feel dry. I quite enjoy this foundation.

  • Somya Pathria says:

    Ohhh my diva ๐Ÿ’• ๐Ÿ’• ๐Ÿ’• u Luk flawless…

  • jillian fischer says:

    Loved the bloopers! Definitely had a good laugh there. The foundation looks awesome. I am going to have to try it! I have really oily skin, and weirdly the it cosmetics CC cream is the only foundation I have found so far that doesn't break up on my skin. Granted, it doesn't keep my skin from looking oily, but I will take oily (that I can blot off) over a broken up mess any day. So hopefully I will see the same results with this, in a shade that is closer to my skin tone. Also, love the lip color! ๐Ÿ™‚

  • Diane Mary says:

    love it cosmetics! the bloopers were so funny

  • jo_ v80 says:

    Great wear test! I love the end where you show yourself trying to pose for thumbnail. hehe that's cute!

  • Gracie Vee says:

    Bloopers are the best! ๐Ÿค—

  • Komal Jahan says:

    Beautiful you ๐Ÿ˜

  • Anna Roszak Robinson says:

    Love your videos Emily! Thank you ๐Ÿ™‚

  • Sarah S says:

    Thanks for sharing your bloopers! Itโ€™s so good. ๐Ÿ˜น๐Ÿ˜น

  • angel. Da_brat says:


  • Ana Wakefield says:


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