Riding on the back of Korean Wave or Hallyu，
Korean cosmetics are gaining greater popularity. Korea jumped to second place in imported cosmetics
market in China… overtaking Japan and the U.S.
Lee Soo－eun has more. Cosmetics stores are must－visit spots for
Chinese shoppers in Korea. It′s no surprise to find them loading up
on all the latest Korean beauty products at the duty－free shops.
″I′ve seen this makeup brand logo online. Don′t all Korean celebrities use this product？″
With the rise of Hallyu， or the Korean Wave， K－beauty products and trends have also traveled
overseas. Data from the Korea International Trade Association
shows from January to July， Korean brands sold nearly 371 million dollars of cosmetics
in China， surging about 251 percent compared to last year.
Korea now ranks second in China for imported cosmetics.
In comparison， the market leader， France， grew only six percent， narrowing the gap
in market share with about 31 percent. Korea now accounts for 22 percent of the market，
surpassing Japan and the U.S.， which were last year′s second and third place holders.
″Chinese consumers use a lot of hydrating products and Korean cosmetics have global
competitiveness in that field. We′re continuing to develop trendy products that cater to Asian
skin.″ In order to continue the K－beauty boom，
Korea′s cosmetics industry plans on carrying out China－specific marketing strategies
and opening up additional distribution channels through China′s popular online shopping
websites. Lee Soo－eun， Arirang News.