Pinkwashing: The Dark Side of the Breast Cancer Awareness Industry Explained…

Pinkwashing: The Dark Side of the Breast Cancer Awareness Industry Explained…


  • Rogue Rocket says:

    Were you familiar with any of this? Let us know!

  • The Voluptuous says:

    Title should have been "The stink behind the pink"

  • yummdiddy says:

    Everything causes cancer

  • mladywolf says:

    Education is important as is being able to get treatment. We need more help for those who can't afford their treatments, who need help with daycare, who need help feeding their kids, who need help keeping a roof over their heads, and who need a hand up not a hand out while going through the hell that is cancer. We also need more understanding of what cancer treatments do to a person after they are free of it. I lost a friend and saw all she went through. My mother survived it and has to deal with the after effects of it all.

  • Jayson Westbrook says:

    no… good… deed…

  • Eric Suire says:

    No, there should not be any regulations around pink ribbons or any other causes like it. Even if there are some companies that contribute to cancer, we are all a little to blame for it based on our cultural choices over the last two centuries. And calling for this only adds to the stark divid between opinion factions in America. We should never close the door on anyone if they are trying to make a positive change. The only way to make change is to tie it to money. Marketing the pink ribbon has done a ton of good for the cause. To sit and say, well it’s not perfect is nothing but a huge spoiled dick move.

  • Brian Lavoie says:

    Pink ribbon industrial complex

  • William says:

    Not surprised

  • Victoria says:

    I don't buy anything with "support" packaging. It's just marketing.
    I'd love to see brands donating portion of profit from all lines through the month. That's would make me try more products from more brands

  • samspotz8r8s says:

    I fucking hate cause marketing and greenwashing. I never shame someone individually for buying into all that bs, but I ABSOLUTELY always make sure not to let the actual companies get any brownie points for leeching off a cause. If they’re donating or helping a cause than good, keep at it and keep doing so much more because they never donate enough proportionally to how much big corporations and CEO’s make. and no matter how much they do, I’ll still never take the pressure off them

  • Maverick says:

    classic tale of people bending together thinking that they are going to fight a form of classic Injustice and not realizing that they are being unwittingly played by others because they know they can make money off of your thoughts. It's reasonable to assume that many just weren't aware but it was pretty obvious if you ask me.

    despite all of this, the miniscule amount that has been donated is probably still more than many forms of obscure or demographic based cancers that affect people's daily lives

    the real message of this video should be to reject cause marketing. as a consumer, it showed earlier that something like 66% of consumers view it as positive and are willing to Fork over cash now and in the future over some marketing ploy built to play on your feelings. If consumers had a strict focus on market value and other meaningful characteristics of a purchase (easy to say difficult to practice) this stuff wouldn't happen

  • Masterhitman935 says:

    my answers, more regulation.

  • Baxter Burgundy says:

    Pre-video ad was from The American Cancer Society 🤔

  • Chris Sheridan says:

    so stop producing anything that has a link with cancer or find a cure. there are too many things in this world that could or do lead to cancer (any type) for me to worry about what could. what we should be worried about is the fact that scientist aren't looking for a cure they're looking for something to "treat" the cancer

  • Alexia's Shado says:

    The pink ribbon has become meaningless. The public is well aware of breast cancer's existence by now. I'm tired of seeing it and to me it's a symbol of corruption. Susan has sued children fundraising for research. You're right, there is no information given about the disease. Worst of all, it chokes out all the other cancers that need awareness and research.

  • Θάνατος Thanatos says:

    Bill Burr was right.

  • Hobi Hope says:

    Is the pink ribbon copyrighted/owned by a specific company? If so, they should def change their rules to “if you want to use our symbol for profit, you must also provide information.” Have the ribbon be attached not just to breast cancer but knowledge about it.

  • Luca R says:

    In my opinion, The problem shouldn’t be that companies who are making products containing carcinogens are donating to help research breast cancer, it should be that they are making products with carcinogens in the first place. The fact that they are making a product containing carcinogens shouldn’t take away from the fact that they are donating, but the fact that they are donating shouldn’t take away from the other things they are doing

  • Nerdlin Geeksly says:

    I say make those who put pink on cancer products should be fined

  • Martin Ruckschlos says:

    I really wish you could do videos with 2 different people. I cannot listen to her voice..

  • Aj Sparx says:

    How can some of these companies still call themselves nonprofit?

  • ChadaMonkey says:

    So glad to see light shed on this. I've refused to support the Susan G Komen organization ever since my mom went to them for help during her cancer fight and all they would do is give her some pamphlets with incredibly generic information. Our family was homeless and trying to get to her doctor's appointments were a struggle and all SGK did for her was basically say "tough luck." We lost my mom last year in September but I still watch for pink ribbon products/campaigns to support, but I avoid them like the plague if the proceeds go to Susan G Komen.

  • KeybladeMasterAndy says:

    Don't take this the wrong, but as soon as I saw the video title, I thought "pinkwashing" was just code for "this is much bigger and more marketable than Testicular Cancer Awareness".

  • stephanie noire says:

    Please please make a video for LGBT marketing. I get sick every year for the over-saturation every June by corporations when it all dries up July 1

  • Daniel Benjamin Photo says:

    Thank you guys for sharing this! I work for a cancer non-profit for young adults and it is wild how overshadowed so many other types of cancer are because of media forefront on the pink ribbon ideology.

  • James King says:

    Neat info!

  • K Cummins says:

    Lauder has no excuse for selling things with cancer links. BCRF (Breast cancer research fund) was founded by Evelyn Lauder. In Lauder's defense, BCRF actually uses 88% of donations for the programs and services it supports, versus–as we all know–Komen's ridiculously low amount of donations towards breast cancer programs and services.
    I've refused to donate to Komen and instead have been donating to BCRF for years. And I refuse to buy pink ribbon items because the pink ribbon is Komen's (vigorously and viciously defended) trademark–it cannot be used by anyone for any reason without Komen's approval.

  • Jacob Kawelo says:

    Pink Ribbons Inc. helped illuminate this to me a while ago, and I have forgone participating in any pink ribbon fundraising and product purchases ever since. It's best to donate directly to organizations participating in cancer research or in patient and survivor outreach. Going to a Susan G. Komen event, or buying a pink ribbon item might make you feel good, but direct donations will always contribute more in the long run.

  • Khevor says:

    I stopped donating to charities years ago because they can't be trusted. I certainly don't trust corporations that say they support a charity of one type or another because their support is mostly lip service anyway at the expense of their customer base. Charities are supposed to be non-profit organizations that help. More often than not, all they do is line their pockets with the donations. Look at the list of annual salaries of the top brass of every major charity in existence. That tells you pretty much all you need to know right there. Look further and you'll discover that, more often than not, so-called "administration expenses" takes up the bulk of donated money while 10-20% is what actually goes to research/patient aid/etc. So do I buy any of it? No. Do I get involved? No. Until these organizations come clean and be honest, what little money I have will remain with me.

  • Cindy Fogle says:

    This was very informative and very well done! I knew Susan G Komen was shady but never knew the details. I always try to donate directly to places where I know my money is going (“try” being the key word). I would love to see y’all take on “Autism Awareness” organizations like Autism Speaks vs organizations that actually advocate for autistic people.

  • jeramiajac o says:

    This a very small portion of the total problems created by big businesses getting involved in charitable causes, they're using peoples desire to help to boost sales. Ive been involved with multiple "pink" charity events, the organizers absolutely push the benefits of association with the pink ribbon, now let's talk about the amount of money that actually goes to help

  • daddyquatro says:

    KFC = obesity = breast cancer
    Baker Hughes = Eee-vill oil = breast cancer
    I think there are just a few flaws in that logic

  • Howie Thao says:

    How dare you insinuate that KFC causes obesity? I say while my fat ass sits on the couch eating KFC.

  • Stephanie Crespo says:

    Based on the information given its a bit of stretch to say that kfc's pink bucket has negatively used breast cancer marketing. Just because some people over eat fast food and become obese ajd develop cancer doesn't mean KFC is in the wrong. They dont force people to eat fast food until theyre obese and develop cancer.

  • Wade Tisthammer says:

    Eh, the KFC thing was weak. By this logic, TV sets are pink-washing if they feature a pink ribbon. TV sets have ads appearing on them, including ads for 🍗 and too much 🍗 makes you fat, which elevates cancer risk.

  • mick cv says:

    I think the ten cents per yoplait is fine, you act like thats nothing but thats a cheap cheap product usually 80 cents retail probably 30-40 cents wholesale they don’t make anything giving away 10 cents. On the flip side, them asking you to send in the caps pisses me off thats an obvious tactic to advertise something then make it hard for them to actually donate.

  • Bunkhead says:

    Uuuuh… wouldn't it have been more on topic if this aired in october?

  • Sarah Bethea says:

    This information is important, interesting, and not talked about enough. Great video!

  • LesbianWomanOver40s says:

    Gotta love it! I had ovarian cancer a cervical cancer at 20 & 30 year's old. An I have to be careful what I use. & I only donate to the L.G.B.T.Q I do not an have not trusted these companies ever. I donate directly only.
    I am due for a mammogram but I'm not getting it done. I have been in remission for a decade.
    When cancer come back for me I'm done fitting. No one talks about ovarian cancer as much as breast which is ridiculous.
    Don't buy these products they don't help. These companies make a circle cycle donate buy products that have cancer chemicals support our brand get cancer rinse lather & repeat. Instead of circle of life it's circle of Cancer. (Yay! Sarcasm)

  • LesbianWomanOver40s says:

    Your better off going to a sticker or printing company to make your own decals of these pink ribbons on your own. An than donating directly to the Cancer foundation. But make your own decals it's more satisfying I do that all the time.

  • Nikki Downes says:

    As someone who’s had cancer I really dislike all the pink stuff for this very reason plus most of the small amount of money that actually gets to research just goes to line the pockets of pharma companies and gets used on drugs that end consumers or nhs has to still pay top money for, even when the research was mostly funded. Research needs to be done into prevention and money out into education not just drug companies profit books. Green washing is getting just as bad, like the bamboo coffee cups that are held together with toxic melamine resin.

  • TisJester XxX says:

    1) Do you think Companies need to be held more accountable for how they market pink ribbon products?
    2) Should they be allowed to put pink ribbons on their merchandise, even if they're linked to cancer?
    3) Should there be regulations around the pink ribbon?

    1 – No
    2 – No
    3 – No

    People who truly care about these types of things will do the homework to make sure their donations/support are going to places they want, and how they expect..
    People who say they care, but do not do their homework?!?!? yea, not up to the rest of the world to hand feed them everything.. Let them feel like they are doing good, even if their contribution is not helping how they think it is.. You risk people just closing up and not trying to help at all when you tell them what they are doing is a waste. Then why bother as everything is a waste and they would have to do their own research just to support something?!?!? Yea they will just give up.

    It is better that any company donates no matter how little or what their up benefit is..
    It is better not to exclude anyone from promoting the awareness..
    Regulations will do nothing but cost more money and take funding away from where it is needed..

    Leave it to watch dog groups to call companies out and get them to be better.. If the whole point of Pink Ribbon is for positive publicity to positively impact your company or charity, then any negative articles, research, exposes, or social media call outs will have much more impact than trying to regulate something like this. We have regulations already in place to keep things relatively on the level, so that if a company or charity crosses the line there are regulatory penalties that can be applied.

    As for Pink Ribbons on merch that have been linked to cancer? So what.. Everything these days is linked to cancer.
    Fast food leads to obesity.. obesity link to cancer?!?!?!? really?!?!?! Anything (most) eaten in excess can lead to obesity. WHY on earth would you want to eliminate a huge segment of the economy from participating in supporting awareness of anything?
    People are going to eat fast food.. Some of those people it will contribute to obesity. Let some of that money and influence that they bring to the table be used to help with the issue at hand..

    What needs the most scrutiny are the charities. Less on the administration side (fancy offices and high salaries for the executives) and more into the nuts and bolts of where the money is needed..

  • jonroyboy says:

    When you say chemicals linked to cancer, is that just in California where every thing has a cancer warning on it?

  • horrorkesh says:

    everything gives you cancer

  • Amber says:

    Companies are shitty in different ways and that's really the only thing I keep learning every day

  • Justina Anderson says:

    I thought this was gonna be about how Breast Cancer gets disproportionately more research money that any other cancer.

    Can we make a video about that too?

  • musicsfan1 says:

    I have bought pink cups. But I always make sure that they are in no way connected to Susan G. Koleman. I wish you had included a bit on them literally suing smaller charities if they use the wrong pink ribbon. And their ceo making 7 figures

  • Eric Gillette says:

    Get rekt la mer

  • Morgan Dawn says:

    Hold on… so fast food companies can’t donate to cancer research because they’re food in high quantities could cause obesity and obesity could cause cancer?? What a reach! That discredited the whole piece for me.

  • Hades2Eros says:

    Companies should be more transparent upfront and let the public decide whether or not to purchase the goods and/or services

  • Sarah Ciz says:

    She sounds like she’s gonna cry, feel better

  • Sherman Cater says:

    7:10 I think the math might be wrong here. Based on the visible document, it looks like about 20% of Susan G. Coleman's Program Services costs went to research, not 20% of their total donations.

  • Alyssa Arroyo says:

    I think research companies need to be more transparent with how their funding is distributed. I've had a few family members deal with breast cancer and it was only through these experiences we learned how corrupt some of these organizations can be.
    Thank you for sharing this information, it's not right for any company to use this kind of cause marketing if their products run the risk of what they are funding to cure.

  • Ace Diamonds says:


  • FirstTime ISawJupiter says:

    So much BS from these companies and charities

  • Xavier Green says:

    Could you do one on the HIV epedemic

  • Ace Diamonds says:

    we havent found a way to make change bfor a penny but we will find it.

  • SaucerJess says:


  • cceres says:

    I remember watching RSA Animate's video to a speech on the ethics of charitable giving, and it was really a light bulb moment for me. Instead of doing things, or directly aiding the people who are doing things or the research that is doing things, people buy stuff that puts whatever cause on the label and feel like they've done their good deed for the day, like they've meaningfully contributed because they bought something. It's worse than useless because not only does it fail to accomplish anything much, the feeling of satisfaction with the purchase tends to let people think that they don't need to do more. It's not just breast cancer research, and I definitely felt like the Susan G Komenn Foundation was a disappointing lie, "charities" abuse all kinds of causes.

    Last year I wanted to donate an old-but-running car, and I decided to find a charity that helps veterans out with transportation. Charities that say they help veterans are often so fraudulent and exploitative that I found it difficult to figure out which ones to trust and ended up going with Make-A-Wish instead. They're such effective grift because not only do people feel great about donating, they get to feel patriotic too.

  • Jessica Moore says:

    I learned about this a few years ago and it is so annoying I try to tell everyone

  • pshyeahtischelsea says:

    I thought she was gonna say Susan G Komen sponsored the video 😂😂😂

  • Patrick Horgan says:

    Thank you for this. I've got pink ribbons inked onto my shoulder to remember my mom, my sister, and my friend. I think I knew about all of this, but it's hard to know what to do. Breast cancer is a scourge. It makes me feel so helpless.

  • Rose says:

    Yep. I stopped donating or buying pink ribbon years ago after finding out allegations.

  • Ruthann Hundley says:

    I think we should just donate to charity. I am sick of seeing pink crap everywhere and not knowing if it’s actually helping.

  • Phlimbob says:

    I remember the yoplait yogurt campaign. I ate the yogurts with my mom and sister and we all saved the lids. My mom was a teacher at the time and encouraged other teachers in the school to give her the lids so she could send in huge batches of them at once.

  • B_To_The_B says:

    11 minutes long… Just long enough for ad revenue

  • Victor Talha says:


  • James DeHart says:

    I love to see that Movement is supporting these great videos. Another great video Maria and Team!

  • Sarah says:

    I hope your husband doesn't watch this video to spoil his possible present

  • Daniel Wood says:

    As a cancer survivor I want to thank you for creating this very educational video! This is a constant frustration for me and my fellow survivors. We are always trying to explain exactly what you laid out here to people and now we can just share this video. The small donation amount per sale and the total donation caps that exist while companies still take in money are one of the slimiest things….along with the way the charities misuse funds. So sad!! 😢

  • Jon Fritch says:

    Seriously? I started watching you guys because of Phill, who is fair and impartial until the end, after that he shares his opinion as an opinion. Rouge Rocket seams to share opinions are fact, seriously you lead off the the stupid "liked to cancer" studies, you are so manipulative its discussing… you know what else is "linked to cancer"? gasoline (benzine) so anything which is carried in a vehicle is "linked to cancer". you are all discussing and need to stop with this reporting your momentary outrage because you spent 30 minutes googling something and found an "expert" who agrees with you. seriously you need to hire some science literate people on your staff and empower them to raise the fact that your half assing your shit. you release 2-3 stories a week? spend some serous time researching each rather than just trying to crank them out as fast as possible because you think your audience is stupid… you got most of your radiance from the PDS, which is fairly well educated and reasoned. you cant pull this shit.

    Seriously, you are deluding your brand i like phill, and the PDS, and ive tried to watch the rouge rockets, and even was a patreoon supporter for some time, but have pulled back because of your lackluster research and lack of understanding and ability to vet your "experts".

  • Kyle Shelton says:

    Don't forget the tax write offs!!! A company can write off employee wages, product, and even product that isn't bought and gets distressed, along with much more! This goes for prostate cancer, muscular dystrophy, and many other diseases targeted for nonprofits!

  • Shoeears says:

    I don't buy pink products because I'd rather donate to an organization directly. If I'm going to spend $25 on a breast cancer shirt, I'd rather just donate $25. I dont need a shirt to show others I've donated or whatever, I don't need to physically get something out of it. Plus, some companies use those donations from the public for tax right offs, right? So I would honestly just donate directly.

  • Naliel Jenkins says:

    The sad realization that gaming YouTubers, streamers and community-led activist groups on social media doing merch drives for charity are a better source for donating directly to the causes you want than major companies and pinkwashing organizations, but are the most shunned and not spoken for groups on this platform and face constant demonetization issues. At least when I buy a limited edition pin or something similar from someone like Jacksepticeye, Markiplier or Game Theorists, I know all proceeds go to a well researched charity or to places like St. Jude's Children's Hospital (depending on the cause that month) and all the money raised by everyone that day go directly to the causes. No fine print that 10 cents up to a cap of X amount raised by the sales are going there, and no worry that only 2% of the $1.3M raised that day is going to make it to the actual cause. Things like these deep dives highlight issues that are the reason why I don't buy products like those at stores or donate via the kiosks because I'm never confident my money's actually going to go where I want it to.

  • Erica Tarasoff says:

    Is Maria okay? The past few videos her voice has been very pitchy, with some very painful sounding squeaks, borderline on grating. It makes it impossible for me to sit through an entire video. Her voice used to be much more even, which is why I ask. It only seems to be getting worse.

  • Jacob Underwood says:

    This thing cause cancer… that thing is linked to cancer….. That thing IS cancer…. Sounds like we don't understand cancer enough to be upset about everything causing or maybe linked to it

  • Fayendra says:

    I was really hoping you'd also mention that pink washing makes people think only women can get breast cancer. Men get it too, and it's much more deadly.

  • John Richmond says:

    Having a mother how died from breast cancer this just makes me sick

  • Abdullah Omari says:

    breast cancer awareness is literally Christmas 2.0
    we don't know what it is. we just get products and that's it.

  • Brand Ever says:

    A lot of products with pink ribbons are made without making any kind of donation whatsoever

  • Her Name says:

    Ive been annoyed with breast cancer pink shit for a while. Look HOW MUCH MONEY has been made! Enough to make all the women with breast cancer have comfortable treatment for free. I want to hear about research thats been done with all these donations! Someones pockets are getting lined.

  • Bo Hartman says:

    CM Punk was right all along

  • Stef says:

    Could disease awareness be taught in school health classes? Like diet nutrition to mental health 🤷‍♀️
    Wtf are kids learning , could we start with our children. Since adults are so set in their ignorance. Maybe if we start at a young age
    Things could turn out better

  • Chrissy Croft says:

    maybe the ribbon should be a quality stamp of sorts? A company needs to do certain things to earn the right to use the ribbons. Like not using cancer causing chemicals and donate minimum X % of the product price to the charity and ect.

  • Crystal Vinz says:

    Snapple should go "pink ribbon" and put breast cancer facts under the lids.

  • Levi Howell says:

    On that paper you used to highlight that only 22% of donations went to research, right below that number was a huge amount going to public health awareness. You also left out of that example the amount that went to employees of the company, leaving most to assume its 78%. That seems a little deceptive to me, like you’re bending the facts to fit the narrative.

    I completely agree with you that a lot of company’s are using the ribbon just to sell products but the question remains, does the company’s motives matter if it makes money for the cause? I don’t think so

  • Hugo Lopez says:

    Ehhhh idk about regulations but if more people know about pink washing more people will avoid buying those products aka pink washing will damage their branding and sales

  • erickfuxwitit says:

    Great video!

  • Damon's Old Soul says:

    There is a documentary on the ribbon campaigns that dives very deep into what they skimmed the surface of in this video. As of writing this, the documentary is included with Amazon Prime Video. Below is a link to the trailer on YouTube.

  • Beverly Jensen says:

    Komen Foundation is Pinkwashing a fundraiser , Hint Water. This is flavored water in Single Use Plastic bottles !
    I'm a survivor, made bankrupt by treatment, no help from Komen. I'm metastatic, no cure. Komen is evil now.

  • emeralddragon1144 says:

    You just have to turn an awareness campaign into a anime. then people will watch and know. the power of anime ladys is strong

  • Clockwork Time says:

    The math at 7:08 is incorrect. Yes, research itself was only 20% of the total program services, but they also have public health education, screening and treatment services listed as expenses. As in, that money is being used to help other parts of breast cancer. That is NOT them taking in a majority of the money and is actually misrepresenting what those numbers mean.

  • Lissa J says:

    I think there should be regulations around using the pink ribbon – and other causes – in product marketing. I think that A) If there is a cap on what you'll donate, there should be a cap on what you can sell with the cause marketing B) The foundation you're going to donate to needs to be specified, C) it shouldn't cost the consumer anything OTHER than purchasing your product to donate and D) the product can't be raised in cost if its identical in formula and quantity to what you're currently selling. I mean, the whole point is that the donation is coming from the BRAND, the consumer is simply SUPPORTING the brand by purchasing a product.

  • Dorth Lous says:

    "Known or plausible links to cancer" … Are you aware of little this can actually mean? Some of those products have no actual impact proven, just theoretical ones, others have less than 1 in 1M increase, well within margins of errors or things judged acceptable for other group of elements, like food. It's appearance vs appearance. I'd love a talk about how the money raised by pink ribbons foundations is handled instead…

  • Josh Keating says:

    Yeah we need less breast cancer (or cancer as a whole) awareness, and more education. There are so many other diseases/health issues we do need more awareness of since people do not know about them.

  • Actual says:

    Is the audio a bit off?
    It is an uncomfortable pitch combination and the voice cuts off a bit too quickly.

  • Hopeful Nightmare says:

    This is why when you donate to charity, you should research where there money goes to. That way you don't donate to shams like Susan B.

  • Lisa Penfold says:

    While at my annual mammogram today I mentioned this video to 3 of the techs. They sounded interested.
    An aspect of breast cancer awareness that gets very little coverage is that anyone with nipples is "eligible" to have breast cancer.
    All of the Pink! Pink! Pink! awareness campaigns drowns out other cancer research needs.
    I was scolded once for "not being supportive enough of women's causes". Even when I said that breast cancer lacked immediacy for me because it isn't the cancer I survived, she didn't relent. That wasn't a good day…

  • Justin Joyslin says:

    As a colon cancer survivor i can say it’s shocking to see the gap in funding relative to deaths for lung and colorectal cancers considering more people die from them than from breast cancer every year. However I can understand where people are coming from who wouldn’t want to spend their money saving boobies rather than an asshole. 🤪

  • Ildirim Nize says:

    I normally love the deep dives, but all I got out of this was. "QQ, I did dumb shit without knowing the risk, and now I have cancer – pitty me." The only one that bugged me was the chicken one. Don't over eat, and exercise, and maybe you don't be diabetes, and then cancer.

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