What Does Cruelty Free Mean ? Makeup Animal Testing | Cosmetic Testing On Animals | Be Beautethical

What Does Cruelty Free Mean ? Makeup Animal Testing | Cosmetic Testing On Animals | Be Beautethical

Hi guys! Welcome to Be Beautethical I’m Archana, if you’re new to my channel do Consider subscribing. So today we are talking about Cruelty Free Cosmetics and Makeup. So what is cruelty-free? Since the time I started this channel I have been harping on cruelty free products cruelty free makeup cruelty free skin care cruelty free cosmetics. So what is Cruelty Free? So there are two types of companies. First type of company tests either their raw materials or finished products on animals, either they do it directly or they get it done through a third party. Second type of company does NOT test on animals – be it any raw materials or finished products – either directly or indirectly. So I support brands which are 100% cruelty free which means neither they test on animals nor do they employ any third party to test on animals and this is true for their raw materials and the finished products as well. So what happens in the laboratories where these products and raw materials are being tested on animals? These animals are kept in horrible conditions in laboratories, I am including a few pictures here for you to see but I’m not going to include any gross pictures or any horrible pictures because I know some of you are watching this with your kids around and you are watching this with your families sitting around – so please go and check out in Google – type animal testing when you’re alone type animal testing and check out the images and see how horrible these animals are being treated and kept in the laboratories just to test a few products saying that these are safe for humans to use and I will come to that at a later point of time but right now it’s important for me to tell you that these animals are tortured deliberately and kept in horrible conditions and ultimately they either get killed because of the torture or they are killed after the experiment is done just to test these products on them so I urge you to introspect and to think if this is what you want to support So coming to the effectiveness of animal testing scientists across the world have accepted and admitted the fact that this is not a completely safe way of testing products and raw materials for human consumption because the anatomy and physiology of human beings is completely different from that of the animals so the results that you get out of this animal testing is actually not 100% correct. So the pain, the torture and the loss of lives that these animals are enduring is a complete waste according to me and is not required at all. So are effective alternatives to animal testing available? Yes they are available. There are hundreds and thousands of companies who are doing this they are using alternative methods and they are not only doing it in a quick and efficient way they are also being 100% cruelty-free. So the point is that it’s the choice of companies, it’s the choice that the company needs to make to switch to alternative methods and to produce their products and to make their products in such a way that they do not harm these innocent animals Most countries have banned animal testing for cosmetics so how come there are still big brands who are getting away with testing on animals and who do not fall under 100% cruelty free category? So there are two things to this – the countries have banned animal testing for cosmetics If a company is testing a raw material or a product solely for cosmetic uses then it is banned in those countries but if that raw material or ingredient is tested for pharmaceutical purposes and in used in cosmetics that is not banned so there are still companies who are doing this they are using raw materials which are being tested for pharmaceutical purposes in their cosmetics preparation And secondly unfortunately the Chinese Government by law requires any product that enters the Chinese market, to be sold in the Chinese market, they need animal testing to be done on those products. So it is required by law in China so if a company wants to sell their products in China they have to compulsorily go through animal testing procedures, they have to invest either do it themselves or give it to a third party who tests on animals for this purpose. so if any brand is selling in China it means that it is NOT cruelty free So the brands whose products are available on the shelves of a retail store or a wholesale store in China they are absolutely not cruelty free and fortunately for people like us who don’t want to support such brands there are a lot of 100% cruelty free brands that are available today who choose principles over profits So are cruelty free brands easily available in India? Absolutely they are. They’re available in stores they are available online. I’m planning to make a short video soon listing the top makeup cruelty free brands available in India but in the meanwhile you can go and check out the description boxes of my previous videos in which I always make sure to mention all the cruelty free products and brands that I have used So I hope you are a little bit more enlightened about what cruelty free means and what it means to the animals I personally am not able to support brands which are insensitive towards these animals especially after seeing the images on the internet. I would urge you to start your shift slowly towards cruelty free Cosmetics and save these animals the torture that they are going through right now. I know you’re thinking that the switch is difficult to make but trust me it’s not as difficult as you think that it is! Thank you so much for watching! Do remember to subscribe to my channel for more cruelty free videos and for the love of the animals, don’t just make up make it cruelty free! Have a great rest of your day and I will see you again soon! Bye!


  • Cobain Insane says:

    I love this video it is so informative! thank you

  • Dream Girl says:


  • Sharmistha Ghosh says:

    Watching u for the 1st time here. As a animal lover,I would say great thought of yours. Huge Respect for u. I will always support & go only for the Cruelty Free products in my life.

  • saba Ahmad says:

    Hi Archana
    can u please help me know if nykaa matellicious lip crayons use carmine as its ingredient.

  • saba Ahmad says:

    i too don't anymore buy products that isn't cruelty free and alongside that i also dont buy products that have have cruelly derived animal derivatives like carmine. Youtubers like u are of immense help… so thank u so much.

  • yashasvi singhi says:

    U r doing a great wrk..hats off..i always look forward for cruelty free products…i think ppl shd be more n more aware of it…..good wrk..keep growing

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