Your Complete Guide to Cruelty-Free Korean Beauty – 동물실험 반대 국산화장품

Your Complete Guide to Cruelty-Free Korean Beauty – 동물실험 반대 국산화장품


Hi I’m Odile and today I’m gonna talk
about cruelty-free Korean beauty Hello everyone and welcome to my channel. My name is Odile aka the Monodist and I’m an art director
with over five years of experience working on advertising campaigns
for the beauty industry. I’ve always been very passionate about Korean skincare and I wanted to start this channel to share
everything and anything related to Korean skincare and as a professional I’m not just going to talk about product reviews and routines, but I also want to cover marketing trends
as well as industry insights so if you like the sound of it, if you’re curious about it please make sure to subscribe and
keep following this channel. Having said that, I had the idea
for this first video this summer when I had the opportunity to visit Koja Beauty’s
first pop-up shop in London. Koja Beauty is, as far as I’m aware, the only website that specialises in
cruelty-free Korean beauty products, and if you know of any other website by the way, please let me know in the comments below, but I think Koja Beauty is the
only one around at the moment. Anyway I wanted to take this opportunity to talk about the impact of cruelty-free beauty in the
Korean beauty market and how to tell, for example, if your favourite Korean brand is cruelty-free or not and lastly, I want to share with you my favourite
cruelty-free k-beauty products from Koja Beauty. Since this is a video about cruelty-free
Korean products, you might ask yourself: what is exactly the definition
of cruelty-free in South Korea? The Korean expression for cruelty-free cosmetic products is 동물실험 반대 화장품. At the end of 2016 South Korea passed a law that effectively bans any form of import,
manufacturing and distribution of finished cosmetic products as well as
raw ingredients tested on animals. Starting from February 2018. Now, this goes without saying, but
it’s important to emphasise that this law only affects cosmetic products that are sold and distributed within the country. Meaning that, when it comes
to selling their products abroad, a Korean company could commission
animal tests to a third party, if the local law requires it. This is obviously the case of
brands selling their products in China. Now, let me just say that, contrary
to popular belief, China is not the only country in the world that requires animal testing when
it comes to cosmetic products, and yet, it’s the one country everyone
keeps talking about perhaps because it represents
a staggering 20 percent of the global cosmetic market. And while China has slowly started
to move away from animal testing and introduce some new alternative tests, to this day, it still requires some forms of animal
tests for foreign cosmetics. So let’s say that one day you found out that your
favorite Korean brand is available in China, does that mean that they test on animals? Well, not exactly. For starters, China only requires animal testing for products that contain ingredients that are
not part of a whitelist of ingredients compiled by the Chinese authorities. This is a list of ingredients that are deemed
‘safe’ by the Chinese government because they have been tested
multiple times in the past and don’t require any further testing. And secondly, China only requires animal
testing for products that are sold in physical stores across the country and
this allows brands to sell their products online and then ship them to
China from abroad or, another way around it, would be to have
physical stores or warehouses in Hong Kong and then ship to China from there. And this is possible because, as
many of you might already know, Hong Kong is a Chinese territory
under special administration and, among the other things, Chinese laws on animal
testing do not apply to Hong Kong which is nice, I must say. So at the end of the day, how do you know
if a Korean brand is cruelty-free or not? Well, I have a couple of methods
that I want to recommend and I know that nowadays it’s easy to find
English information about Korean brands online, but in case you’re researching a
new brand or maybe a small indie brand or even if you want to be extra sure
about the English information that you found online, I think these methods
could really help you. The first method might seem kind of
obvious, but I feel like I have to say it and it’s checking the brand’s website
and make sure that they clearly state that they don’t test on animals at any
stage of the manufacturing process and anywhere in the world Now, the problem with this method is
that obviously not every Korean brand out there has an
English website. But even if you don’t speak Korean,
please keep in mind that you can always use an online
translator to get the main gist of it. And you’ll find out that most online translators nowadays are actually pretty decent, especially the Naver translator does an
incredible job at translating Korean to English. Likewise, my next method might
not seem ideal for non-Korean speakers, but please bear with me. And this is googling the
Korean expression for ‘cruelty-free’, which by the way I’ll write in the the
description box below so you can just copy and
paste for your own reference, and the brand name in Hangul, aka Korean letters. Now, I know what you’re thinking,
but please don’t be scared: Even if you don’t speak Korean,
it’s actually pretty easy to find brand names in Korean writing and
I’ll show you how. The easiest way to do it is to google the brand
name in roman letters (space) kr you’ll see that most of the times the first result will be the Korean website of the brand. Now, if just copy the title of this first result
I assure you that 99% of the times this will be the brand name in Hangul. See, that wasn’t that hard was it? Last but not least, I want to talk to you about KARA. KARA, short for Korean Animal Rights Advocates, is the most prominent NGO that supports
animal welfare in Korea. Every year they publish on
their website a list of brands that decided to support their cause
against animal testing worldwide, and I will leave you the link to the list
from 2018 in my description box below They also have an app that is updated more frequently, but I’m afraid that at the
moment it’s only available in Korean. Plus, similar to the Leaping Bunny logo in the UK, KARA has its own bunny
symbol to help identify those brands that took a stand against animal testing. so if you spot this logo on the website
or packaging of any brand, you can rest assured that that
brand most likely doesn’t test on animals If you’ve been into k-beauty for a while,
I’m sure you remember how challenging it was to find
cruelty-free products back in the day. And yet we’ve seen a huge explosion
of cruelty-free brands in k-beauty in the last couple of years or so. Have you ever wondered what’s the reason for that? As some of you might remember, there was a
huge scandal in Korean beauty back in 2017, when 12 beauty products
had to be recalled from the shelves for having toxic ingredients in them. The incident pressured Korean companies to be
more open and transparent about their manufacturing policies and this,
combined with a global trend for sustainable beauty, caused a surge in ethical
consumerism in South Korea. Meaning that suddenly, Korean consumers
started to develop a growing awareness of animal testing and synthetic
chemicals, and this resulted in an increased demand for cosmetics that are
both of natural origin and cruelty-free. If you’re somewhat familiar with Korean
culture, I’m sure you know what a big role collectivism
plays in Korean society. Individual opinions are looked down and
sometimes even reprimented, if they differ too much from
what is considered as the ‘norm’. So how could the cruelty-free movement
emerge from this environment? Well, if we listen to the analysts from the Seoul Consumer Trend Analyst Centre, This is due to a social phenomenon
called ‘Meaning out’. As you might have guessed, this is a
combination of the English expressions ‘meaning’ and
‘coming out’, and is used to describe the act of openly sharing your political
and social values. mostly through social media, but also
through consumption patterns. Meaning that we, as consumers, are
more willing to purchase from brands, if they either
share our same values or if they allow us to express these values. And this is the reason why brands started to
associate themselves with NGOs, or publicly support social causes like
animal welfare or women’s rights. So it’s safe to say that we’ll see a lot
more social involvement coming from brands in the near future. And now for the fun part I’ll briefly show you my favourite
cruelty-free products from Koja Beauty, and I’ll also link them in the
description box below. I’m in no way affiliated with them by
the way, so I’m not getting anything out of these links. I’m just trying to
support a business I believe in. #MeaningOut First I’m gonna start with a
cult product that doesn’t need any introduction and it’s
Son & Park’s Beauty Water This is an innovative product that acts both
as a toner and a cleansing water, meaning that it exfoliates and
hydrates the skin at the same time. This is known to be a favourite of all
beauty editors in Korea, but I must warn you that it
contains alcohol, so if you know that you’re sensitive to this ingredient, you might
want to steer away from this product. Next I have a couple of
all-time favourites from Klairs. This is absolutely one of
my favourite cleansing oils and one that I repurchase
over and over again. The thing that I like the most about
this product is that it’s really easy to work with. As soon as you apply it, you
can really feel it melting away all impurities, sunscreen and sebum and it leaves the skin feeling
very supple and soft. This oil contains black bean oil to
control sebum production, along with black sesame oil and of black currant seed
oil that are a great source of antioxidants, minerals and vitamins. The best part? The formula is very gentle,
making it a great choice for all skin types. I’m a big fan of Klairs’ Midnight Blue entire range. I think both the cream and the serum
are really great at calming irritated or sensitive skin. Now, I wouldn’t say I struggle
with sensitive skin in general, but when I’m feeling stressed
and my skin needs a little bit of extra-care, I always make sure I have
one of these sheet masks at hand. It’s formulated with erythritol, that has
a cooling effect and it also contains centella and tea tree oil to
calm down irritation, along with willow bark extract to control sebum
production and unclog any pores. The great thing about this mask
is that it comes in two pieces, so the fit is going to be a lot better
than your regular sheet mask. This mask is suitable for all
skin types, but it does contain essential oils so please
keep that in mind. Next I’m going to show you a
sheet mask by Isntree, that I received for reserving a ticket for the pop-up
on the Facebook page of the event. I wanted to try this mask for a long time, but never really got the chance to, until now. If you someone with dry skin like me,
I believe you’ll love this mask. Not only it’s packed with 3 different
types of hyaluronic acids, but it also features a moisture complex
technology that is exclusive to Isntree and that really
helps your skin to retain all the moisture coming
from the hyaluronic acids. And as a cherry on top, this is a gel sheet mask so it’s perfect to treat dry skin. Next I have one of the best
vitamin C serums on the market, and it’s Purito’s Pure Vitamin C Serum. Purito is a Korean brand that is
really having a moment right now, thanks to the current Clean Beauty trend. In fact, like all Purito products, this
serum doesn’t contain any parabens, sulfates or fragrance
so it’s a great choice if you’re looking for a vitamin C serum
for sensitive skin. The main ingredients are 10%
of pure vitamin C, along with hyaluronic acid and niacinamide. And lastly, here’s one of my favourite moisturisers from one of my favourite Korean brands. And it’s the Dynasty Cream from Beauty of Joseon. First, let me just say that, as a designer, I’m
absolutely in love with the packaging. I mean, look at it: it’s stunning. The product per se, it’s well worth the
holy grail title. If you’re not familiar with
the brand Beauty of Joseon, they make their products using
ingredients recommended in an historical beauty guide from the Joseon dynasty
so you’ll find many natural ingredients in the formulas that are often used in
traditional Korean medicine. This moisturiser is no exception, and features
ingredients like orchid extract, honey and ginseng that work to hydrate the skin and
strengthen the moisture barrier. On top of that, the formula also features niacinamide, omega-3 fatty acids and ceramide, making it a great choice
for dry and dull complexions. I hope you enjoyed the video, and if you did
please make sure to subscribe because I’m already working on my next one Thank you for watching and I’ll see you next time.

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